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Case file
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Editorial
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2025
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Drift Magazine
A calmer redesign for a slow-travel magazine.
The result
Subscriptions up a third.
Reward: issue 07 on the cover
The brief
A slow-travel magazine felt rushed on the page.
The ride
A calmer grid, one serif headline per spread and pictures given room. We rebuilt the masthead and the opener of every story.
The result
Subscriptions grew by a third over four issues.
Close-up from the job. Hover to see it in colour.