The result
All three nights sold out.
Reward: front row, all weekend
The brief
A three-night music festival wanted posters that worked on a wall, a phone and a bus shelter.
The ride
One system, three nights: sundown, an abduction and a last dance. Each poster carries its own colour and a single big idea.
The result
All three nights sold out, and the posters were sold on as prints.
Close-up from the job. Hover to see it in colour.