The result
Online orders up 38% in one season.
Reward: a very good backpack
The brief
A trail-pack maker was selling through a template site that hid the best gear three clicks deep.
The ride
One long page per pack, a route finder, and a CMS the team can update from a phone at a trailhead. Built and handed over in Framer.
The result
Online orders rose 38% in the first season, with fewer support emails.
Close-up from the job. Hover to see it in colour.